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Dating Back to the 1970s…

The development of Tencel was motivated by environmental concerns; researchers sought to manufacture rayon by means that were less harmful than the viscose method. The Lyocell process was developed in 1972 by a company called American Enka who made it under the name of Newcell. Another company called Akzo developed this process and the patents were licensed out to two companies – Courtaulds and Lenzing.

Courtaulds made Lyocell under the brand name of Tencel. IN 1998, Courtaulds was acquired by Akzo Nobel who sold off this division to an investment firm called CVC Partners. This firm in turn sold the Tencel division to Lenzing AG in 2000. With that, Lenzing AG became the industry leader for Lyocell manufacturing.As you would’ve guessed by now, Tencel is just the brand name of a fiber called Lyocell.

Tencel is to Lyocell, the way Xerox is to Photocopy

Tencel is more famous in textile circles as compared to Lyocell, which is the generic name of the fiber. Thanks to its dominant status in the industry, TENCEL is most often used interchangeably with Lyocell.
But Tencel is not the only brand selling Lyocell fibres. There is also India-based Aditya Birla Group that sells Lyocell fibers under the brand name of Excel.

Is Tencel the best?

Tencel is an industry leading and pioneering brand when it comes to Lyocell. At Earthy Route, most of the Lyocell fibers that are used in our garments are Tencel fibers. Tencel has an impeccable track record when it comes to sustainability and being transparent about it. It is possible to trace Tencel fibres to the origin and the company gives certification to brands who use more than 30% Tencel in their clothing.

At Earthy Route, we have received the coveted Tencel Certification and now all our products come with a Tencel tag. 

Tencel certification

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