This military green shirt along with the white, 100% linen shirt caught my eye the very first time. And it’s been amazing wearing Earthy Route products.
Apart from receiving a lot of compliments from friends and family on how nice these shirts look on me (and they don’t know the shirts are all from a single brand!), the feeling I get when I wear a freshly ironed earthy route shirt with a pair of chinos/jeans is truly amazing 🤩
Now, onto one of their hidden gems: their packaging!
Clean lines, it's really neeeeat.
No clutter, no over-the-top designs.
Some lovely minor creases to show off its exhaustion but also its strength from the travels across the country.
Comfortably capable of holding at least 3 shirts (the last I ordered, all 3 came in a single pack).
And oh boy, to open it is totally thrilling. It's like a little kid's game where we have to pull along those two lines of cuts/perforations. Thrilling minimalistic stuff :D
That there's no plastic involved was something I did not notice at first. And then I felt that this itself was awesome - to have great packaging and a customer not being able to notice the absence of plastic!
Cheers ER team ✋