Meet the Founders
We started small - with a mission to help people make smarter & healthier fashion choices - along with doing the same for ourselves. We wrote blogs and tried our bit to spread awareness. On our way, we faced many questions. The most prominent one was – So what is the alternative? If not this, then what?
This question triggered the idea of a clothing brand – Apparel for the Conscious and the Curious.
We realized that if we have to bring about a real change it would be by providing alternatives for all of us to consume BETTER.
Our idea was to create something which is SUSTAINABLE, TIMELESS & DURABLE.