Earthy Route Blogs
Linen - Summer-friendly and eco-friendly fabric. Read to know more
Most of the apparel brands come out with a very attractive looking Linen Collection every summer. We all know about Linen being a premium fabric as compared to cotton, both...
Behind the Seams: The True Cost of Fast Fashion
Do you ever wonder how it's possible that clothes haven't become more expensive over the last few decades? One of the main reasons is cheap labour. Fast fashion brands, which...
Recycled Polyester - Is it really sustainable?
Recycled Polyester has been quite a buzz in the fashion industry for a few years now. Very recently, it came in the limelight again when the Prime Minister of India,...
4 Fast Fashion videos that you must watch
4 Fast Fashion videos that you must watch which will provide you food for thought and change your perspective about Fashion.
Why repeating outfits is your right and you must exercise it?
We have become really mindful (or rather scared) to repeat outfits because of social pressure. Celebrities and influencers have perpetrated this trend and youth have taken to it. But this trend of not repeating outfits is bad for our mental, financial and environmental health. Read our blog to know more
Best Fabrics for Indian Summer 2023
The Indian summer can be brutal and this year we are already hearing reports of heat waves hitting the country. And have we not all felt uncomfortable in our clothes...
Why is Polyester so harmful for the environment?
Polyester was crucial in revolutionising the garment industry and making clothing affordable for the masses. This fabric has been able to be an amazing alternative to fabrics like cotton, silk...
Jute - The Golden Fibre
Gunny bags, tote bags and Ropes are the first products that come to mind when we talk about Jute. Jute is known for its industrial uses and is an important...
Silk - Queen of Fibres
We all may have heard the Chinese legend of how silk was discovered by a Chinese Queen – when a a small cocoon fell from a mulberry tree into her...
Why is Hemp a super crop? Know about this sustainable fabric here
Sometimes, the whole family gets tainted because of a black sheep. This is exactly the case with the Cannabis Family where the black sheep is the drug ‘Marijuana’. Cannabis is...
Is Cotton Sustainable? Find about about Cotton's Dark side
Cotton clothing would mostly form most of your wardrobe. We know that it is comfortable on the skin & is relatively inexpensive. But how much do we actually know about...
What is Greenwashing and How is it deceiving us?
In the past few years, we have become increasingly conscious about the environment and the impact of what we consume. We feel less guilty about purchasing products which are labelled Eco-...
