Handloom cotton shirts are more than just a style statement—they’re part of a slower, more intentional lifestyle. Breathable, eco-conscious, and distinctly Indian, they deserve just a little TLC to keep looking fresh and feeling good. If you’ve invested in a great shirt, here’s how to care for it the right way—without complicating your routine.

Washing Tips

1. Always Read the Care Label: If your shirt came with one, don’t ignore it. It often has fabric-specific instructions that can extend your shirt’s life.
2. Hand Wash or Gentle Cycle: Handloom cotton benefits from gentle handling. If you use a machine, opt for the delicate or hand-wash setting.
3. Cold Water Only: Warm or hot water can shrink cotton and fade natural dyes. Stick to cold water for best results.
4. Use Mild Detergent: Go for a gentle, eco-friendly detergent. Harsh chemicals can weaken the threads and damage the fabric texture.
5. Don’t Soak for Too Long: A quick soak is okay, but avoid leaving your shirt in water for hours—it can loosen the weave and cause color bleeding.

Drying Tips

1. Avoid Direct Sunlight: Harsh sun can fade handloom dyes. Dry your shirt in the shade or inside-out on a hanger.
2. Skip the Dryer: Air-drying is best. Machine dryers can shrink or distort the weave.

Ironing and Storage

1. Iron Inside-Out: Use medium heat and iron while the shirt is slightly damp. This helps smoothen creases without damaging the fibers.
2. Avoid Hangers for Long-Term Storage: Fold your shirt neatly instead. Hanging can stretch the fabric over time.
3. Store in a Cool, Dry Place: Cotton can attract mildew if stored in humid conditions. Use cloth bags instead of plastic.

Pro Tip: For long-term freshness, place a small sachet of dried neem leaves or lavender in your storage drawer—natural, non-toxic, and aromatic.

Why it Matters

Taking care of your shirt doesn’t just extend its life—it honours the craftsmanship behind it. Handloom cotton is made with care, and a little effort on your part goes a long way in preserving its beauty.

At Earthy Route, we design our handloom cotton shirts with everyday wear in mind. With simple care, they stay soft, breathable, and effortlessly stylish—season after season.